Most moisturisers are 30 ingredients pretending to be one.
Ours is one. Sometimes three. Never thirty.
Grass-fed beef tallow, hand-whipped in our family workshop the week you order it. Vitamins A, D, E and K. Nothing your skin doesn't recognise — nothing your great-grandmother wouldn't recognise either.
The Whipped Tallow Lotion.
One ingredient. Grass-fed beef tallow, whipped by hand to a cloud. Absorbs in sixty seconds. A pea-sized scoop a day — one jar lasts two to three months.
From $17.
The ones people come back for.
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Pick up any other lotion. Read the label.
Yours has thirty ingredients. Ours has one.
Tallow's fatty acid profile is nearly identical to the oil your skin already makes — so your barrier accepts it instead of wiping it off. Plant oils sit on top.
For your face.
Pea-sized scoop, morning and night. The same jar replaces the serum, the moisturiser and the bedtime mask.
Whipped Tallow Lotion at the basin. Overnight Mask before bed. Facial Oil Cleanser to take the day off. Lip Balm in the bag.
For your body.
Hands. Heels. Elbows. The patch on the back of your arm you've been ignoring.
Trinity Balm for stubborn eczema, Salt Scrub for Sunday mornings, Silken Pump on the bedside table, Squeeze Tallow Balm for the bag.
For your littlest.
Lanolin. Grass-fed tallow. Beeswax. That's the whole label — read it out loud in seven seconds.
Safe from the first nappy change. Gentle enough for the eczema you can't quite figure out.
For him.
No alcohol. No fragrance from a chemistry lab. Nothing synthetic.
Aftershave after a sharp shave. Hair & Beard Oil if you've got one. Pure-Fume in cedarwood for the days when wearing something is the right call. The unscented Whipped Tallow Lotion for everything else.
Routines in a box
Everyday Essentials — your full daily routine, one box. The Golden Hour Collection — the evening face ritual in two products. The Lanolin Baby Collection — bath and balm for the nursery. The Don't-Know-What-To-Get Bundle — three bestsellers, ready to gift.
Every bundle ships in a gift-ready box. No extra charge.
Made by Serena. By her family. Still by hand.
Serena started Purely Tallow in her kitchen, looking for a moisturiser that healed instead of just covering. Even the ‘clean’ lotions on the drugstore shelf had seven ingredients she couldn't pronounce. So she rendered her own.
It worked on her hands. Then her husband's. Then her daughter's eczema. Word spread. The kitchen got too small. We moved to a workshop. We still ship every jar by hand.
Answers, in plain English.
Why animal fats and not plant oils?
Why animal fats and not plant oils?
Animal fats are bio-identical to human skin. Plant oils aren't — they have a different fatty acid profile, so your skin treats them as foreign and they end up sitting on the surface.
Does it smell like beef?
Does it smell like beef?
No. Our rendering process removes every trace of scent from the tallow itself.
Is it greasy?
Is it greasy?
A pea-sized amount absorbs in about 60 seconds. The whipped texture is airy on contact and pretty much disappears as it melts into skin.
Is it safe for babies and pregnancy?
Is it safe for babies and pregnancy?
Yes — every product, every variant. Our baby formulas are just lanolin, grass-fed tallow and beeswax.
Which product should I try first?
Which product should I try first?
The Whipped Tallow Lotion in unscented. It's the introduction — works for face, body, and baby on the same jar.
How fast do you ship?
How fast do you ship?
Standard 5–7 business days, expedited 2–4, express 1–2. Made the week you order.
What if I don't love it?
What if I don't love it?
Return it within 30 days for a full refund. even if you have opened it.
Try one. Send it back if it doesn't work.
30-day money-back guarantee. Even if you have opened it — we'd rather you found what your skin needs.